Pittsburgh Art + Technology

October 6, 2009

2:00pm – 3:30pm Eastern
Register today ($25.00)
Presenter: David Dombrosky
Executive Director, Center for Arts Management and Technology
Adjunct Faculty, Master of Arts Management Program at Carnegie Mellon University

For many arts and cultural organizations, the social Web has been both an exciting and sometimes frustrating laboratory for experimenting with new ways to maximize awareness, engage audiences, foster community building and more. This webinar explores the insights gained from these experiments and offers ways in which organizations can use this information to formulate strategies for more effectively utilizing social media and social networks without draining financial and human resources.

In this 90-minute session, you will learn:

• A strategy framework for communicating via social media and social networks
• How to adjust expectations and set reasonable goals for constituent engagement
• How to identify who in your organization should manage your digital identity
• Tips and best practices for moving your towards the development of a solid social media strategy